The Super Mario Galaxy Movie comes on the heels of its billion-dollar grossing predecessor, and seeks to do absolutely nothing other than repeat its success. In this, the film is eminently effective. If you have seen the previous film, you can expect something extremely similar in this package. That is, a barrage of references to Nintendo intellectual property wrapped in a plot that provides the thinnest layer of emotional payoff for the characters. Compelling development is not completely absent from this film, but it is present in the same way that calcium is present in Nutella. In both contexts, one literal and one metaphorical, the end-product should be much more well-known for the sugar content.
So far, what you just read surely sounds like a negative review. But, plot twist, this is a positive review, at least marginally. That is because of the interplay between the content of the film, the target audience, and the reasonable expectations that should arise as a result. It is no secret that the target audience of both The Super Mario Galaxy Movie and its source material is composed primarily of two groups: children and hardcore Nintendo fans. Of tertiary, but significant, concern is the parents who accompany the children. In any case, no one is expecting Oppenheimer.
Demanding that a movie like this conform to the standards of any other groups can be viewed as an expression of privilege. Such criticism assumes that the viewpoints of the speaker should be taken into account in all cinematic spaces, not just those in which the speaker should be reasonably expected to be in attendance. It directly places the expectations of the speaker above those of the intended audience. This is not to say that it would be wrong to craft a film that appeals to a broader audience; that would result in a superior film. What it is to say is that, just because the film doesn’t appeal to you doesn’t mean that the film fails.
Whether it be Warner Brothers’ early animated shorts that initially appealed to adults more than children, or it be Disney and Pixar’s broad library of films that appealed broadly to families rather than directly to children, the average adult animation viewer has grown accustomed to being serviced by a product that they should not reasonably be expected to be served by. A proper viewing of The Super Mario Galaxy Movie should be accompanied by a refreshing of our expectations, reminding ourselves that this is in fact the same studio that brought us Minions, which was incredibly successful in part because it understood what children want. Besides, The Super Mario Galaxy Movie is far less offensive to adult sensibilities than Minions.