Shaft (2019)

It seems we have reached a period of cinema where nostalgia marketing is at an all-time high. A good third of new releases are remakes, sequels, or re-imaginings of pre-existing successful films. It’s no secret that the motivation for reboots is easy money; the concept being if it was a hit once, it will be a hit again. Similarly, film studios have a habit of giving beloved films culturally sensitive ‘updates’ to concepts deemed unfavorable in retrospect. This is often accomplished by the text going out of its way to specifically call attention to the outdated messaging and the corrections being inserted.