“Primetime” and Emptiness
This is not McDonald’s. This is something different.

Ari Aster (born July 15, 1986) is an American filmmaker. His films are noted for their unsettling combination of dark comedy, horror, and graphic violence. After garnering some recognition for writing and directing the short horror film The Strange Thing About the Johnsons (2011) as part of his studies at the AFI Conservatory, he became widely known for writing and directing the horror films Hereditary (2018) and Midsommar (2019), establishing himself in the genre of elevated horror. Aster co-founded the production company Square Peg with Danish producer Lars Knudsen in 2019. He pivoted away from horror by writing, directing, and producing the surrealist comedy-drama film Beau Is Afraid (2023) and the satirical neo-Western thriller film Eddington (2025). Both films received positive reviews but failed to recoup their budgets at the box office. Description above from the Wikipedia article Ari Aster, licensed under CC-BY-SA, full list of contributors on Wikipedia.
This is not McDonald’s. This is something different.
This is not a film, it’s a drop tower. A drop tower that you don’t get off of for the vast majority of its 106-minute runtime.
The film seems like an extreme interpretation of the conspiracy theorists that exist in real life. And then, there’s the twist.
Eddington attempts to capture how media is intertwined with the uncomfortable present.