How Women Spectatorship in ‘Run Sweetheart Run’ Makes it the Most Relatable Horror Film for Women
‘Run Sweetheart Run’ has everything women fear the most, from psycho boyfriends to tampons.

Eighteen-year-old Matilde lives with her grandmother and her mother Laura, a woman struggling with debt and failures. Completely disconnected from reality and attached to her online avatar, Matilde has found her own way to make money: stripping on webcam. One day, Laura is forced to reveal her debts to her daughter, who plots an ideal solution to their troubles, unexpectedly involving Ernesto, a wealthy bourgeois obsessed with sex and possessions.
‘Run Sweetheart Run’ has everything women fear the most, from psycho boyfriends to tampons.
If you remember the days of the 24 hour Overnight Challenge on YouTube, Secret Mall Apartment will tickle your nostalgia receptors.
The film is a documentary focusing on heavy metal in the late 80s and tackles topics like drug addiction, alcoholism, sex, masculinity, and of course, rock and roll. However, this didn’t feel like any documentary I’ve ever seen before.
In all actuality, “Just Mercy” should be labeled a “wall punching narrative.” Constantly, the flick throws high forms of adversity our way, amping up our most inner levels of discomfort. Filmmaker Destin Daniel Cretton wonderfully paces the film in such a way that replicates the slow-burn nature of justice.