How Women Spectatorship in ‘Run Sweetheart Run’ Makes it the Most Relatable Horror Film for Women
‘Run Sweetheart Run’ has everything women fear the most, from psycho boyfriends to tampons.

Cast as an “electronic erotic seductress,” the multiple costumes and roles performed by Jonas critically examine the ever-changing, but consistently unequal roles of women. The camera gazes at Jonas, implicating the viewer in the work and further, with her body. Her intentional de-synchronization of the monitor's receiving and transmitting frequencies results in the on-screen image's repeated vertical descent. Creating a sense of fragmentation, the vertical roll relentlessly pounds at the images of the artist as she moves through a series of performed identities. Characterized a "disjunctive self portrait" by the Electronic Arts Intermix, the image content of the work is strongly mediated by the mirror-like function of the camera, scrutinized by the lens and subjected to violence by the vertical roll.
‘Run Sweetheart Run’ has everything women fear the most, from psycho boyfriends to tampons.
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