This Is Not How You Start a Trilogy: “Hope” Gets a Nope From Me
Despite it being one of the most visually impressive action movies I’ve ever seen, everything else fell short of my expectations.
Pink Ribbons, Inc. (2012)
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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Movie Information
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Rating:PG
Genre:Documentary
Written By:
In Theaters:4/21/2012
Box Office:$25,000
Runtime:97 minutes
Studio:ONF | NFB
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