Writing Great Villains: Why They Shouldn't Be Sympathetic
Writing great villains is about striking a balance between charming and evil, so we love them but also love to see them lose.

Without heir or apprentice, Masamoto Ueda's recipes will die with him, which is perhaps the secret to his vitality and hunger for new ingredients and experiences even after 40 years—he is able to invent new techniques and flavours without the burden of tradition.
Writing great villains is about striking a balance between charming and evil, so we love them but also love to see them lose.
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