The End of “The End of Oak Street” is Oak Street
An attempt to capture nostalgia that unfortunately just doesn’t work
THE MASCOT (2026)
In the late 70s, Paul Woelbing asked his dad if there'd ever be a job for him at the family company. His dad said, "No, I don't think so. What would you do?" So Paul went to the East Coast and taught school. Then he came home. Today he co-owns Carma Laboratories, the company behind Carmex, with his brother Eric. Their grandfather invented it during the Depression after losing his job. He picked a name that means nothing and a color that stood out on the shelf. Then he drove the Midwest, giving pharmacies a free dozen with a stamped reorder card. If it doesn't sell, throw it out. If it does, here's the card. That's how it was built. This is how it's been carried: 100% family-owned, no outside investors, by design. One of America's top places to work seven years running. And a co-owner who calls himself the mascot.
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In the late 70s, Paul Woelbing asked his dad if there'd ever be a job for him at the family company. His dad said, "No, I don't think so. What would you do?" So Paul went to the East Coast and taught school. Then he came home. Today he co-owns Carma Laboratories, the company behind Carmex, with his brother Eric. Their grandfather invented it during the Depression after losing his job. He picked a name that means nothing and a color that stood out on the shelf. Then he drove the Midwest, giving pharmacies a free dozen with a stamped reorder card. If it doesn't sell, throw it out. If it does, here's the card. That's how it was built. This is how it's been carried: 100% family-owned, no outside investors, by design. One of America's top places to work seven years running. And a co-owner who calls himself the mascot.
Rating:
Genre:Documentary
Written By:Julia Doogan
In Theaters:10/1/2026
Box Office:
Runtime:8 minutes
Studio:Rowan
Cast
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