Peter Grant

Born in South Norwood, London, England, UK on April 5, 1935 — died November 21, 1995 (aged 60)

Peter Grant (5 April 1935 – 21 November 1995) was an English music manager, best known as the manager of Led Zeppelin from their creation in 1968 to their breakup in 1980. With his intimidating size and weight, confrontational manner, knowledge and experience, Grant was able to procure strong and unprecedented deals for Led Zeppelin, and is widely credited with improving pay and conditions for all musicians in dealings with concert promoters. Grant has been described as "one of the shrewdest and most ruthless managers in rock history".